昊特兰·H.O.T

比利时Pentawards 2017全球包装设计大赛奢侈品类别铜奖

2017台湾金点奖


宁夏昊特兰是家族式酒庄,酒庄的庄主是三兄弟,他们的属相分别是鸡、猴、牛。生肖鸡是守信的象征,生肖猴是聪明的象征,生肖牛是勤劳的象征。这三个象征便是三兄弟对葡萄酿酒的初心:在贺兰山这片热土上,三兄弟用守信、聪明、勤劳酿美酒。
关于酒庄logo的设计,我们用字母HOT分别设计成鸡、猴、牛的抽象形态,寓意酒庄三个庄主的身份以及他们酿酒的良苦用心。

酒标设计上将鸡、猴、牛动物的表情和神态用击凸工艺表现出来,保持视觉简洁的同时让消费者更容易联想到字母HOT所代表的动物。外盒HOT图形采取镂空的设计,与内盒的动物图形相重合,形成包装的趣味性。H=鸡=守信,O=猴=聪明,T=牛=勤劳。

Chateau HOTland is a family-style winery, they will produce a small amount of fine wine every year, the quality of wine is very recognized. The master of the winery is the three brothers, their zodiac is the chicken, monkey, cattle. In Chinese culture, zodiac chicken is a symbol of trustworthy, zodiac monkey is a symbol of wise, Zodiac cattle is a symbol of industrious. The three symbolic meaning is very consistent with the three brothers on the cause of the wine brewing early: in the Helan Mountain this hot land, the three brothers with a trustworthy, smart, hard to brew wine grapes.

On the design of the winery logo, the designer with the letter HOT were designed into chicken, monkey, cattle abstract form, meaning the identity of the three owners of the winery and their care and thought. 
The design of the wine mark will chicken, monkey, cattle animal expression and demeanor with the convex process to show, to maintain a simple visual and at the same time so that consumers are more likely to think of HOT represented animals. Cartridge HOT graphics to take the hollow design, and the inner box of animal graphics coincide, forming the packaging of fun. H = chicken = trustworthy, O = monkey = wise, t = cow = industrious

设计师/DESIGNER:周景宽


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