贝力兰

A’ design award & competition 2017 Bronze Awards(意大利A设计大奖赛2016-2017年度铜奖)

母亲给了孩子所有的爱和呵护,而大自然给了优质葡萄生长的一切自然条件,很像一位母亲。
Mother gave the child all the love and care, and nature gave the quality of all the natural conditions of grape growth, much like a mother.
贺兰山的自然地理条件十分珍稀,是中国最佳的葡萄酒产区。大自然就像一位母亲,它孕育了葡萄的生命并呵护它生长。通过设计悉心呵护葡萄的女性手姿,高贵优雅的东方形态,诠释产区葡萄的珍贵。
Helan Mountain's natural geographical conditions are very rare, is China's best wine producing areas. Nature is like a mother, it gave birth to the grape life and care for its growth, through the design of careful care of the grape female hand gesture, elegant and elegant oriental form, the interpretation of the region grapes precious.
母亲手的三种姿态:悉心呵护葡萄生长、欲摘还休的不舍、捧在手心的至宝,更多的传递给消费者酿酒葡萄的来之不易,传递品牌对于葡萄的精心培育与酿造美酒的良苦用心。
Three kinds of hand gestures: careful care of grapes, want to pick the rest of the dismay, holding the palm of the hand of the treasure, more to the consumer brewing grapes is not easy to pass the brand for the grape carefully cultivated and brewed wine Bitter heart.
logo立意于“珍稀、呵护、价值”,依据汉字“贝”进行了设计,图形如贝壳里的一颗珍珠,亦如日出贺兰的光芒万丈,寓意“贝力兰”品牌是贺兰山葡萄产区里的一颗闪耀的东方珍贝。
Logo design based on the Chinese characters "贝" for the creative design, graphics like a pearl in the shells, but also like the sunrise mountains of light, meaning "Bay Li Lan" brand is the Helan Mountain wine area in a shining Oriental Jane.

设计师/DESIGNER:周景宽


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