昊特兰酒庄-H•O•T  Chateau Hotland-H•O•T


昊特兰酒庄的庄主是三兄弟,他们的属相分别是鸡、猴、牛。生肖鸡是守信的象征,生肖猴是聪明的象征,生肖牛是勤劳的象征。这三个象征便是三兄弟对葡萄酿酒的初心:在贺兰山这片热土上,三兄弟用守信、聪明、勤劳酿美酒。


我们将品牌英文的字母HOT分别设计成鸡、猴、牛的抽象形态,H=鸡=守信,O=猴=聪明,T=牛=勤劳。寓意酒庄三个主人的身份以及他们酿造产品的良苦用心。


The owner of the Chateau is a three-brother. Their genus is chicken, monkey, and cow. The zodiac chicken is a symbol of trustworthiness. The zodiac monkey is a symbol of wisdom. 

The zodiac cow is a symbol of hard work. These three symbols are the initial hearts of the three brothers on the winemaking: in the hot land of Helan Mountain, the three brothers used 

the trustworthiness, cleverness and hard work to make wine.


We design the letter HOT of the brand English into the abstract form of chicken, monkey and cow, H=chicken=trustworthy, O=monkey=smart, T=bull=hardworking. It symbolizes the 

identity of the three owners of the winery and the good intentions of their brewing products.


左和右创意团队:周景宽Creativity & Design

奖项:包装设计界奥斯卡 -- 英国Pentawards 2017奢侈品类别 铜奖,2017 Golden Pin Design Award 台湾金点奖,2020 iF design award 德国iF设计奖



时间:2019-05-31 20:16:45 点击:2730