猪大叔老腊肉 Uncle pig old bacon
China's smoked pork is called "old bacon". It is made from long-term smoke and can be preserved for a long time.There is a popular word on the Internet in China, also called “old bacon”, which refers to the middle-aged uncle who is older, has a taste of life, and has experienced many life stories.So in China, the word "old bacon" has two meanings. One refers to processed pork products, and the other refers to middle-aged uncles with taste.
This packaging design links two different meanings, one-to-one correspondence between the growth process of the pig baby into a middle-aged uncle and the process of hand-made old bacon.The designer tells the story of “Old Bacon Making & Uncle Birth Growth” by binding the folds on the box. When the consumer opens the fold, he can quickly learn about such an interesting product story and a High quality old bacon food.
左和右创意团队：周景宽Creativity & Design 胡云峰illustration
奖项：包装设计界奥斯卡 -- 英国Pentawards 2019食品类别 银奖，2019 iF design award 德国iF设计奖，2019 reddot award 德国红点设计奖