猪大叔老腊肉 Uncle pig old bacon


中国把烟熏制作的猪肉类食物叫“老腊肉”,它是猪肉经过长时间的烟熏腌制而成,能够长期保存。生活中有一个流行词也叫“老腊肉”,指的是生活有品位,经历很多人生故事的中年大叔。因此在中国,“老腊肉”这个词语有两种意思。一种是指猪肉类加工食品,另一种是指有品位的中年大叔。


“老腊肉”一语双关,包装设计把两个不同的意思进行了关联,将猪宝宝变成中年大叔的生长过程和手工制作老腊肉的工艺过程进行了一一对应。我们通过装订在盒子上的折页讲述了一个《老腊肉制作记&猪大叔成长记》的故事,当消费者翻开折页的时候能够很快了解到这么一个有趣的产品故事和一款高品质的老腊肉食品。


China's smoked pork is called "old bacon". It is made from long-term smoke and can be preserved for a long time.There is a popular word on the Internet in China, also called “old bacon”, which refers to the middle-aged uncle who is older, has a taste of life, and has experienced many life stories.So in China, the word "old bacon" has two meanings. One refers to processed pork products, and the other refers to middle-aged uncles with taste.


This packaging design links two different meanings, one-to-one correspondence between the growth process of the pig baby into a middle-aged uncle and the process of hand-made old bacon.The designer tells the story of “Old Bacon Making & Uncle Birth Growth” by binding the folds on the box. When the consumer opens the fold, he can quickly learn about such an interesting product story and a High quality old bacon food.


左和右创意团队:周景宽Creativity & Design 胡云峰illustration

奖项:包装设计界奥斯卡 -- 英国Pentawards 2019食品类别 银奖,2019 iF design award 德国iF设计奖,2019 reddot award 德国红点设计奖



时间:2019-05-31 20:16:59 点击:2400